The Irish Publisher’s Guide to Strategic PR and Communications Book Your Place Now
Join Breda Brown and Al Dunne from Unique Media for an in-depth exploration of PR and communications strategies. This course will highlight that effective PR and communications are essential for publishers in Ireland to enhance brand awareness, promote publications, and cultivate industry connections.
This virtual session offers publishers actionable insights on creating impactful press releases, grasping media requirements, and effectively conveying messages. Discover strategies for prepping authors for media interviews, using photography, video, and audio to enrich storytelling, and tapping into social media to broaden your audience. Acquire the resources needed to obtain meaningful media coverage and increase visibility for your author’s publications.
This interactive course will provide a more personal experience for attendees, including a Q&A session at the end.
Key Strategies:
- Understanding the Media Landscape
- Building Media Relationships
- Crafting Press Releases
- Leveraging Events and Partnerships
- Utilising Digital Channels
By mastering these approaches, publishers can enhance their presence in the Irish market and establish lasting success.
Speaker Bio: Breda Brown
Breda Brown is Co-founder and Communications Director of Unique Media, a strategic communications advisory firm. A former print and radio journalist, she regularly contributes to radio and television programmes such as Down to Business with Bobby Kerr, The Last Word with Matt Cooper, The Anton Savage Show and Ireland AM. She is also the presenter of the Inside Books podcast and Chair of the Board of Directors of the Irish Writers Centre. She also reviews crime novels for the Sunday Independent.
Speaker Bio: Al Dunne
Al Dunne began his broadcasting career with the original pirate radio stations in Dublin in the 1980’s. In fact, he finished his pirate career with the most listened to breakfast programme in Dublin on the original Q102 (Ryan research Oct 1988). Since then, he has worked with RTE, was Programme Director with Atlantic 252 and has consulted radio stations in Ireland, The UK and across Europe. Al was co-founder and executive director of Dublin’s Q102, which had the most successful radio station launch in the Dublin market ever. More recently he was co-founder and executive director of 4FM. He currently presents a weekly programme on RTE’s Digital Services.
